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			<title>The Risks When You Change a Loyalty Program—and How to Control Them</title>
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			<pubDate><![CDATA[Tue, 18 Nov 2025 18:37:07 +0000]]></pubDate>
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			<title>Loyalty 2.0: Why the Future of Loyalty Is Bigger Than a Digital Punch Card</title>
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			<title>About Us</title>
			<pubDate><![CDATA[Tue, 31 Mar 2026 14:25:00 +0000]]></pubDate>
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			<title>Guardrails and Metrics: Knowing When to Intervene</title>
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			<title>Prospect Theory in Practice: How to Neutralize Loss Aversion</title>
			<pubDate><![CDATA[Tue, 18 Nov 2025 18:36:15 +0000]]></pubDate>
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			<title>Accounting for Loyalty</title>
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			<title>Home</title>
			<pubDate><![CDATA[Mon, 08 Sep 2025 23:48:26 +0000]]></pubDate>
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			<title>So You’ve Been Tasked With Building a Loyalty Program… But Internal Support Isn’t There. What Now?</title>
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			<title>Link Up</title>
			<pubDate><![CDATA[Fri, 21 Nov 2025 23:11:09 +0000]]></pubDate>
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			<title>Diagnosing Loyalty Failure: A Fast Framework for Clarity, Coupling, and Confidence</title>
			<pubDate><![CDATA[Tue, 18 Nov 2025 18:39:42 +0000]]></pubDate>
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			<link><![CDATA[https://www.loyaltyfoundry.com/2025/10/13/the-cost-of-leaving-a-bad-loyalty-program-in-place/]]></link>
			<title>The Cost of Leaving a Bad Loyalty Program in Place</title>
			<pubDate><![CDATA[Tue, 18 Nov 2025 18:38:48 +0000]]></pubDate>
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			<title>Get Your Loyalty Program Back on Track</title>
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			<title>The Messaging Overlay: Don’t Leave a Vacuum</title>
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			<title>Your Competitor Just Launched a Loyalty Program — Now What?</title>
			<pubDate><![CDATA[Thu, 11 Sep 2025 16:00:39 +0000]]></pubDate>
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			<title>Why Your Customers Deserve (and Need) the Right Loyalty Program (and the Right Tech)</title>
			<pubDate><![CDATA[Thu, 11 Sep 2025 15:41:35 +0000]]></pubDate>
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			<title>Contact Us</title>
			<pubDate><![CDATA[Thu, 11 Sep 2025 14:00:11 +0000]]></pubDate>
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			<title>What Is at the End of the Rainbow?</title>
			<pubDate><![CDATA[Mon, 08 Sep 2025 14:23:01 +0000]]></pubDate>
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			<title>Your Loyalty Tech Stack – Choose Wisely</title>
			<pubDate><![CDATA[Mon, 04 Aug 2025 15:12:30 +0000]]></pubDate>
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			<title>Case Studies</title>
			<pubDate><![CDATA[Fri, 21 Nov 2025 23:09:26 +0000]]></pubDate>
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			<title>Case Study: Take Two Language Lessons and Call Me in the Morning</title>
			<pubDate><![CDATA[Fri, 19 Sep 2025 15:48:33 +0000]]></pubDate>
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			<title>Case Study: Starbucks Rewards</title>
			<pubDate><![CDATA[Fri, 19 Sep 2025 12:34:51 +0000]]></pubDate>
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